Are you ready for the Indian market?

It is no secret that India is one of the fastest growing economies in the world. By now, you would have read it in many a news article. With a middle-class swelling at 400 million (that’s eight times the size of Canada’s population!) and a rising per capita income, a smart businessman would be quick to sniff an opportunity.

And indeed, opportunities abound in this land of 1.3 billion that speak 121 languages and 720 dialects.

But in a country known for its complex government system, where cultural preferences and consumer tastes change with every few towns, it is no easy market to understand, let alone navigate.

Fortunately, it is not as hard as it may sound.

Over the past few years, a few Canadian companies have thrived in the Indian market. Their game plan was simple: they relied on expert advice, developed solid market entry strategies, and struck the right partnerships.

Indigo Consulting is a boutique consulting firm that has been enabling Canadian companies to tap the potential of foreign markets since 2010. The firm itself has its origins in 1979 when it provided management consulting services to hundreds of clients based in India, the Middle East and Southeast Asia. Over the years, the firm developed a rich network of contacts across the Indian corporate world.

Indigo’s consultants, based in Canada and India, come from diverse backgrounds and have helped Canadian companies with market entry strategies, joint venture plans, strategic sourcing, as well as revenue growth and optimization. Our clients come from a range of industries –consumer goods and poultry to real estate and high-tech manufacturing.

It is not Canadian companies alone that have benefited from our advice. Indigo is also a trusted roster consultant for the Business Development Bank of Canada (BDC) and the Ontario Centres of Excellence (OCE).

Fortunately, for Canadian companies, the path to international trade is not an expensive one. Government grants and funding make foreign market entry very accessible for enterprising entrepreneurs.

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